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L2A Links for May 23rd

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L2A Links for March 12th

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L2A Links for July 23rd

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L2A Links for June 18th

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Learn to Adapt Links for February 12th

  • Twitter / FDArecalls – FDA has started using Twitter to announce recalls. A great example of how the Feds are beginning to adopt social media tools!
  • Pew Internet: Generations Online in 2009 – Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.
  • Pew Internet: Adults and SNS – The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey.
  • The End of Marketing and PR? | Steve Kayser’s Riffs, Tiffs and What Ifs – Steve Kayser puts together a really robust list of examples of how "Web 2.0" is changing the world of marketing. A great case study resource too!

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Learn to Adapt Links for December 15th

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Learn to Adapt Links for November 19th

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Learn to Adapt Links for October 6th through October 8th

  • 750,000 lost jobs? The dodgy digits behind the war on piracy – A very thoughtful and informative piece from Julian Sanchez that tries to get to the real cost of IP piracy. The cost to "the U.S. economy" seems to be considerably overstated. He also discusses the potential boon that piracy plays in the economy through its role in innovation.
  • Analyst: Half of ‘social media campaigns’ will flop | The Social – CNET News – Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures.

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Learn to Adapt Links for September 4th

  • 130 Social Media Marketing Examples From Major Brands – Peter Kim from SocialComputingMagazine.compulls together a really nice list of "Examples of companies using and being used by social media marketing…" Using social tools to build your brand is becoming increasingly important for every company. The Web is the "world's largest water cooler conversation" – ignore it at your brand's peril.
  • Ten leading platforms for creating online communities – Dion puts together a list of top platforms for building online communities. From the article: "It’s beginning to be understood that communities aren’t just for socializing but for getting things done."

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Learn to Adapt Links for June 23rd through June 27th

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