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Posts Tagged monetization

L2A Links for January 11th

  • Technology Review: Market Watch: Convergence Is King – On in a series of articles Tech Review has on "The Future of Media". Convergence marches on. A great summary quote from the article: "The key technical characteristic of what works is the ability to facilitate consumers' desire to read, watch, or listen to any content they want, anywhere, anytime."
  • Invent Your Own Computer Games with Python – An educational diversion for the budding computer programmers in your family!

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L2A Links for July 23rd

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Web 2.0: Show Us The Money!

I wanted to post this video for two reasons: 1) They used the nearly the same headline as I did (and who knows how many others have ;o); and 2) while my post is a dry review of the ways to generate revenue on the Web, Charlene Li and Sarah Lacy have a brief but interesting discussion about why monetizing social networks is different from search and other general Web advertising (the favored monetization model on the Web).  I especially liked Charlene’s comment that Twitter may be amassing a more valuable data set than Facebook because they capture what “people are paying attention to” right now.  Take five minutes to check it out:

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Learn to Adapt Links for August 5th

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Learn to Adapt Links for June 30th through July 2nd

  • Poking Holes In The Long Tail Theory – An updated view of the Long Tail. No big news here – it has always been an "leverage the tail in addition to the head" not a "leverage the tail instead of the head" proposition.
  • Dawn of the Un-book — Internet Time Blog – Jay Cross takes a look at the decline of book readership and proposes the "un-book" to consumerize authors work. Includes interesting statistics about book reading in the US

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Learn to Adapt Links for June 23rd

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Learn to Adapt Links for June 11th

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Learn to Adapt Links for May 24th

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Learn to Adapt bookmarks for April 2nd through April 6th

These are my links for April 2nd through April 6th:

  • MediaShift | PBS – A great resource regarding the revolution in digital media with detours into journalism and learning. From PBS and hosted by Mark Glaser
  • Free! Why $0.00 Is the Future of Business – A thoughtful look into the future (?) of monetization in a Web based world. The implications for learning and performance are intriguing. If all information and services are "free" then the world is truly flat and only innovation will deliver advantage

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Web 2.0: Show Me The Money (Part One)

Here is a simple illustration I put together for a client that displays the six primary monetization methods on the Web. Is is a simplification and expansion on a post from Dion Hinchcliffe from awhile back. The only real “Web 2.0” advances in monetization lurk in the “back door” that was opened up using APIs. Recently, Larry Dignan reiterated a common refrain that APIs are the future of Web monetization based on very rough numbers of how much Amazon makes from its numerous Web Services (additional interesting point here). While the numbers are not yet firm they are the only new monetization method that has arisen with Web 2.0. The illustration shows the monetization methods from the traditional “front door” of a Website as well the new opportunities opened up by APIs (all presented simply enough for even the busiest executive):

web2_monetization_02.jpg

And here is a very brief summary of the six methods:
Advertising: The Web site owner sells spots on the website (“inventory”) to advertisers. There are numerous models for this type of monetization. Some are fixed price, some are per displays (“impressions”), other are based on the visitor clicking or taking some other action from the add link. Example: AOL sells premium ad banner locations for up to $500K per day.
Subscriptions: The Web site owner only makes some or all of the content or functionality available to customers who create an account and use a credit card (or other means) to subscribe to use the content or services. Rhapsody.com charges users $10/month to be able to listen to millions of songs from thousand of artists anytime, anywhere (online – additional charge to download a song).
Retail: The Web site sells products or services directly to the site visitor. This is a single transaction as opposed to an ongoing subscription. Example: iTunes makes it money be selling individual songs for download.
Donations: The Web site allows people who find the site’s content or services useful to donate money to keep the service functional. Example: RadioParadise.com is a user-supported online radio station that generates all its revenue from listener donations.
Fees: This is a B2B charge where the Web site makes some or all of its content or services available to other businesses for a fixed fee. Example: Amazon.com opened many of its online merchant functionality to other companies and generated an additional $250M in revenue in 2005.
Commissions: This is a B2B charge where the Web site makes some or all of its content or services available to other businesses and collects a percentage of the other business’ resulting revenue. Example: Google AdSense allows everyone to put Google text ads on their website and get a percentage of the money Google makes from the advertising.
And that is a wrap of the original document. But…
Coming Soon: Web 2.0 Show Me The Money (Part 2) – wherein I revisit the illustration and update it based on recent developments and the great monetization summary article from Professor Michael Rappa. (I will try to get part two up in the next 30 days!). In the meantime, please leave comments especially if you can point out everything I missed!

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