Learn to Adapt Links for May 24th

• Getting Down to the Business of Creativity — HBS Working Knowledge – "…if creativity is integral to business, and to entrepreneurship in particular, how exactly does it occur? Where does this unicorn-like creature come from, and what exotic conditions will help it thrive in captivity?"
• Study: Schools, businesses must adapt to ‘thumb generation’ – Now we are getting somewhere: "Classrooms need to adapt to serve students who are plugged in online as never before, and corporations will need to adjust to the 'thumb generation'…" Learning works differently now that just a few years ago.
• Why Traditional Advertising Formats Fail On The Web – Publishing 2.0 – This article is a very good exposition on why traditional advertising on the Web does not work. But I couldn't help thinking this is why traditional learning does not work on the Web either. Learning on the Web must be different to succeed.