L2A Links for July 23rd

• Does social media really correlate with the bottom line? Color me skeptical – Larry Dignan at ZDNet does a good analysis of the recent report by the Altimeter Group & Wetpaint. My take: while having a sound social strategy does not in and of itself promise success, in today's market every successful business must have a sound social strategy.
• Seeking Semantics in Government « Shepherd’s Pi – Lewis Shepherd quickly disembowels yet another fluff article on the move to 2.0 (or 3.0?) technologies. He's spot on that the intelligence community is one of the leaders in the government pack on this.