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Archive for February, 2008

Enterprise 2.0: The Three-Legged Stool Revisited

In my role as Director of Education Solutions at Web 2.0 University™, I recently updated our outstanding (if I do say so myself) Enterprise 2.0 Bootcamp to include a model I used in earlier knowledge management learning products. I can’t claim the model as my own – it has been around for quite sometime – but I wanted to update it for E2.0. The three-legged stool model is designed to reinforce the importance of processes and culture in the success of E2.0 implementations. Because the technology is primarily “what’s new” in E2.0, it gets most of the attention. But processes and culture are just as important. All three must be balanced for the stool to work properly. So, let’s briefly review the Enterprise 2.0 Three-Legged Stool.
Leg One: TechnologyThe first leg is technology and it has been the primary topic of E2.0 discussion. The innovative platforms and tools of Web 2.0 are being carried into the enterprise. Wikis, blogs, social networks, prediction markets, open APIs and mashups empowered people on the Web and now people want that same power at work (for more info, Dion Hinchcliffe has a great post how E2.0 technologies may fare in 2008). And while we focus much of our discussion on technology, you cannot just “build it and they will come.” You must have the other legs in place for the stool to stand.
stool_two_legs.gifThe second leg is processes. Though usually emergent phenomena, E2.0 solutions needs to establish standard process and procedures in order to be successful. Employees must understand how each of the E2.0 tools works, how it interacts with other tools, and how they are expected to use it. E2.0 tools should be easy to use by definition, but employees will still need to be educated on “how” “why” and “what”. The “how” is an understanding of the tools’ function and features: “How do I use this to be more successful at work?” The “why” is about understanding the benefits to themselves and the larger organization: “Why is it worthwhile for me to use the tool?” The “what” is about understanding what the tool should be (and should not be) used for: “What would I use this tool to do?”
Leg Three: CultureThe third leg is culture. For E2.0 to succeed the organization must value collaboration and knowledge sharing. This is often the most challenging of the three legs. If your organization does not already have a culture that values collaboration and information sharing, it may be impossible for your E2.0 implementation to be successful. But cultures can be changed. Before we consier changing a culture, let’s be sure we agree on what a culture is. For our purposes, I will define culture as: “The behaviors and values characteristic of a particular group.” Within a culture, we have “mores” and “taboos” (and many other things we won’t go into). Again for our purposes, I will define mores as: “Accepted traditional customs and behaviors of a particular group” and taboos as: “Behaviors proscribed by a group as improper or unacceptable.”
So how do you create a collaborative culture? The group (especially leaders) must adopt the values and behaviors that foster collaboration and information sharing. Leaders must establish mores by modeling and rewarding collaboration. For instance, they should use the blogs and wikis themselves and they could make active collaboration an integral part of the organizations annual performance reviews. The entire organization can use taboos to encourage collaboration. Consider this chastising praise: “That was a great analysis paper you wrote, but why did you email a copy to everyone instead of just posing it on the wiki?” From a leader or a peer, that sort of feedback will help mold a culture of collaboration. Of course cultural change takes time. Take that into account when plan your E2.0 implementation and set expectations accordingly.
The Enterprise 2.0 Three Legged StoolSo there you have the three legged stool of Enterprise 2.0 (or any type of collaboration/knowledge sharing system). Successful E2.0 implementations assure that all three legs of the stool are strong and balanced. They also recognize that a change in any one of the legs may require changes in the other two to keep the stool balanced. To close with a blatant plug, I encourage you to join us at a delivery of the Enterprise 2.0 Bootcamp to learn more about the three legged stool and successful E2.0 implementations.

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Jeff’s del.icio.us bookmarks for February 6th

These are my links for February 6th:

  • Social Network Operating System : eLearning Technology – More great ideas from Tony Karrer. Good point on the obvious need for "transportable open social graph… to leverage across applications." Also I wonder if the distinction of "people" and "content" is valid. Are we just not another form of content on t
  • Five Ways Women Learn – Learning Styles – Lifelong Learning – Interesting article from a book from back in the day. It raises tow questions immediately: How is this different than how men learn? and How does this manifest itself in how women learn from the Web and from collaborative learning?
  • LUNARR – LUNARR Works Smarter – Lunarr has a new take on the Enterprise 2.0 goal of improving collaboration. They take collaborative wiki-like editing and add email-like messaging system that associates messages with those documents.
  • Howcast – Howcast launched today to be the "YouTube of instructional videos." It was started by three ex-GooTube employees. High audience participation: suggestions, voting on ideas, script editing, etc. A possible mecca for learning videos.
  • Time Warner Plans to Split AOL Businesses – New York Times – Just wanted to bookmark this as a "follow-up" to my February 1 post where I postulate that 2008 will see the splitting and spin-off of the three AOL businesses…

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Jeff’s del.icio.us bookmarks for February 5th

These are my links for February 5th:

  • Obama raises $32 million in January – Yahoo! News – It has only been 15 years since we are at "Internet? What's the Internet?" and now it is the primary force shaping our society. This is especially apparent in this years political process. 88% of Obama's January money came from the Web.
  • Eons: Now You Just Have To FEEL Old To Join – So EONS takes another step towards Arrington's deadpool. I bookmark this for two reasons: EONS was an example of the vertical networks trend we discussed in Web 2.0 University. But now that trend may be reversing as people tire of too many social sites
  • Redfin: The Market-Leading Online Real Estate Brokerage – Redfin is another example of how the Web is disrupting existing business models. Real estate is one of the few remaining "protected rackets" and Redfin is aiming to end that. Since 2/2006, they've reimbursed $12 million to customers.

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Microsoft Hunts Yahoo – Is AOL Next?

microhoo_small.gifSo the blogosphere is agog with today’s big news that Microsoft has made a $44.6 billion bid to acquire Yahoo. I won’t pile on when so many others that have much more knowledge than I are busily chiming in. I will just say that I think this is just the first of many mergers and acquisitions we will see in 2008. There are too many duplicitous players out there and as the economy tightens, the strong will swallow the weak. Also, people are getting tired of having so many sites to keep track of (c’mon OpenID) that they will welcome a merger of some of their favorite social sites (can you say “MyFaceLinked”? – quick – go reserve the domain).
It did get me thinking about my old company AOL, however. Could they be on the radar for Microsoft to gobble up as well? Others have posited that Google might want to snap up AOL to strengthen their advertising sales force. That is certainly a possibility as well. But since I am way overdue to deliver some 2008 predictions, here is what I think will take place:

  1. AOL is three different companies in one: the dial up subscription service, the Web services (publishing, media, IM, e-mail, MapQuest, TMZ.com, etc.), and the “Platform A” advertising business (anchored in Advertising.com).
  2. Time Warner will not give up on Platform A. It recognizes the value of the online advertising business. It may decide to merge the “publishing” parts of the Web services with its Time Inc. publishing division. But the dial up business and the “services” part of Web services? I think they would be happy to find a buyer.
  3. So, they sell the dial-up for scrap; merge their hot Web properties (MapQuest, TMZ.com, etc.) into a newly fortified Time publishing division; hold onto Platform A; and offer everything else (AOL portal, e-mail accounts, AIM, ICQ, etc.) to the highest bidder.
  4. Who would want it? Microsoft? Google? Hard to say. But Google does have an inside advantage: they already own 5% 0f AOL. They purchased that for just over $1 billion in 2005.
  5. When does all this happen? In July 2006 – because that is when Google can exercise an IPO on the 5% it owns.

So, that is my shot in the dark. I will repost in August to see how accurate I was. ;o)
Let me know what you think…

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