Perry Belcher’s Seven Secrets of Social Media

(Thanks to Mike Fruchter‘s post on Louis Gray’s blog for pointing out this video)
Perry Belcher provides a very entertaining video on the etiquette of social media.  Though he styles it toward individuals, the ideas are just as applicable to organizations and brands.  Watch the whole video, but here is his list of seven secrets:

1. Be remarkable
2. Be fun
3. Be helpful
4. Be supportive
5. Be controversial
6. Be resourceful
7. Don’t be an asshole (i.e, don’t be a flogger)

If you like that one, you might also want to watch his How to Make Money with Social Media.  It does not go into any monetization details, but it expands the etiquette nicely into a pattern of good marketing behavior on the social Web.