Learn to Adapt Links for December 15th

• Social Media Marketing – Who, What, When, Where, Why and How? – Mike Fruchter puts together a great list of things you should be asking yourself as you begin your trek into social media marketing.
• Will YourEnterprise 2.0 even make sense in 2009? – Venkatesh Rao has some spot-on predictions of how changing consumer behavior, 2.0 technologies, and the recession will create a "perfect storm" that forces the hand of traditional businesses in 2009.
• The Secrets of Marketing in a Web 2.0 World – WSJ.com – WSJ article provides a sound basic understanding of social marketing strategies. Business is slowly learning to join the conversation that the Cluetrain Manifesto told them about eight years ago.